In short
The facts
- Full name. Bruno Nascimento da Conceicao, professionally Bruno Conceicao, also written Bruno Conceição
- Current role. Interim Commercial Director and commercial consultant, operating through NDC Ventures Ltd, a United Kingdom registered company
- Specialisms. Commercial turnaround, commercial transformation, international market entry, post merger commercial integration, commercial team building and interim commercial leadership
- Availability. London, the United Kingdom and Europe, on site or remote, and worldwide for the right engagement
- Nationality. British and Brazilian, with the right to work in the United Kingdom
- Languages. Portuguese as a native speaker, English at near native level
- Education. MBA in International Business, Birmingham Business School, University of Birmingham
- LinkedIn. linkedin.com/in/brunoconceicao1
Career
Sixteen years, eight countries
I began in hotel distribution in Brazil, onboarding more than 200 partners in twelve months across an undeveloped territory for Travelocity, then at Booking.com as the top performing acquisition account manager for the Brazil office.
In 2012 I opened Brazil for hotel.info, later acquired by HRS, as the first hire on the ground. I built the client base to 800, grew the team to nine, established the commercial process, pricing rules, local entities and trade presence, and hired the first account managers for Buenos Aires and Mexico City. I also recruited the country manager who subsequently became my own line manager.
After an MBA at Birmingham Business School and a short engagement at Agoda, I joined Global Savings Group in 2017 as one of the first United Kingdom account managers, relocating to Amsterdam to build the market from a standing start. I became the company's top performing account manager and the United Kingdom went on to become its largest market.
I was promoted to Account Director in 2018, managing two of the company's largest ever accounts, then to Associate Commercial Director in March 2020, leading the United Kingdom market at the onset of the pandemic with up to seventeen people. Travel, the largest revenue category, disappeared. I reallocated the portfolio into home and living, electronics, gaming and fashion, held the United Kingdom as the top performing market company wide, delivered 10% revenue growth in 2020, and came through the year with near zero attrition.
From February 2023 I was Commercial Director at Atolls, formerly Global Savings Group, leading the combined commercial organisation after its merger with Pepper: six markets, four business units and 25 people. I left in July 2026 to work independently.
Results
What that produced
+44%
Combined commission across six markets, 2024
+153%
Mexico commission in a single year
+93%
United Kingdom rebuilt after a 19% decline
+200%
A marketplace and ad sales line built from zero
I took the six market organisation while it was contracting: the first half of 2023 was down 11% year on year. By the fourth quarter, five of the six markets were growing double digits and the sixth had almost stopped falling. Managed account gross merchandise value roughly doubled over the following year.
In 2015 I advised the board of a London serviced apartments group on digitising its global offering, on a paid consulting engagement. The chief executive attributed a 10% revenue increase to the work in writing.
Scope
Markets, sectors and functions
Markets operated in: the United Kingdom, Germany, France, Poland, the Netherlands, Spain, Italy, Mexico, Argentina and Brazil.
Sectors: retail and consumer brands, ecommerce and marketplaces, technology and platforms, performance marketing and adtech, travel and hospitality, digital media and publishing, and subscription businesses.
Commercial functions led: affiliate marketing, retail media, media sales, programmatic advertising, cost per click networks, subscriptions, marketplace commercialisation, key account management and partnerships.
Cross functional: I have spent years as the person who gets commercial working with product, editorial, marketing, finance and data, which is where a surprising proportion of commercial problems actually live.
Approach
How I work
I work embedded by preference: inside the team, accountable for the result, close enough to the detail to change how things actually get done. Some companies want an advisor alongside their own leadership instead, and I work that way too.
The sequence is fixed even when the situation is not. Establish ground truth before changing anything. Make performance visible before trying to improve it. Restore whatever commercial motion has stopped. Engineer one visible win early. Then build the system, and only then the culture. Every engagement ends with a written handover and a successor who can run it.
The underlying view is that underperformance is almost never a missing strategy. It is a motion that quietly stopped inside a business that can no longer see itself. Strategy is the fifth thing, not the first.
Questions
Common questions
Who is Bruno Conceicao?
Bruno Conceicao is an Interim Commercial Director and commercial consultant with sixteen years of international commercial leadership across eight countries. He specialises in commercial turnaround, commercial transformation, international market entry and post merger commercial integration, and works with companies in London, the United Kingdom, Europe and worldwide through NDC Ventures Ltd.
What does Bruno Conceicao specialise in?
Building, fixing and scaling commercial organisations. Specifically: commercial turnaround, commercial transformation, international market entry, post merger commercial integration, commercial team building, and interim commercial leadership during a leadership gap.
Does Bruno Conceicao have commercial turnaround experience?
Yes. Most recently he took a contracting six market commercial organisation in February 2023, when the first half of that year was down 11% year on year, and returned five of six markets to double digit growth by the fourth quarter. Combined commission grew 44% the following year. He also rebuilt the United Kingdom market, growing commission 93% after a 19% decline, and held the United Kingdom as the top performing market through the collapse of travel in 2020.
Has Bruno led international teams?
Yes. He has led commercial teams across the United Kingdom, Germany, France, Poland, the Netherlands, Mexico and Brazil, most recently an organisation of 25 people across six markets and four business units, and has hired first account managers in Argentina and Mexico.
Does Bruno work in London and across Europe?
Yes. He is a British and Brazilian national with the right to work in the United Kingdom, spent 23 years living and working in London, and travels to be on site for engagements across the United Kingdom and Europe. He works on United Kingdom hours.
Is Bruno Conceicao available for interim roles?
Yes. He takes interim commercial director engagements, shorter fixed fee commercial diagnostics, and advisory arrangements, and is also open to the right permanent commercial leadership role.